Blog vs Instagram – An Overview
Both Blogging and showing up on Instagram Marketing have benefits and drawbacks. They both take effort and time. With blogging, you need to understand SEO (search engine optimization) and how to write articles that rank on Google and connect with your target audience. With Instagram, you must understand the algorithm and create suitable content for your audience.
Blogging
Blogs are a place on the internet that you own. Your audience is yours, and that can’t be taken away.
Blogging lets you optimize your website for SEO to show up organically on search engines. SEO is evergreen and one of the most budget-friendly digital marketing tactics.
When users land on your blog after searching Google, they’re probably in a buyer mindset, so they’re likely ready or almost ready to buy. Blogs can be written in a way that your readers want to become customers or clients.
If your blog has helpful content and is user-friendly, you can keep your audience on your site longer. If your site is set up for users to buy, this can help you reach your sales goals.
You can also use blogging to meet other goals in your business, like email newsletter sign-ups and ad revenue.
Blog topics can vary greatly depending on your goals – maintaining relationships, growing an audience, making sales, etc.
Blogs are evergreen and offer long-term results.
It’s easy to repurpose blog articles into other content, including social media, email newsletters, and YouTube videos.
Website/blog analytics are really valuable to your business. Your analytics can tell you many things about your audience, like who they are, what content they’re interested in, and which pages on your site they visit.
Instagram is meant to entertain, allowing brands to build connections, grow an audience, and increase brand awareness.
If you’re an Instagram influencer with a large following, sponsored posts can generate significant income.
While Instagram users aren’t usually in a buyer mindset, you can create content that encourages your audience to buy.
Features on your Instagram page, like commenting and messaging, make it easy for businesses to build relationships with their audience.
Instagram analytics allow you to learn more about your audience to help guide your content.
If an Instagram post goes viral, you have the potential to reach thousands or more with just one piece of content. That said, social media content isn’t evergreen like a blog, and trends don’t usually last long.
Blog vs. Instagram – Which One is Really Better?
If I had to pick just one, I’d choose Blogging over Instagram. I find that blogs offer better results because you can reach more people in a buyer mindset without burning out. Blog content is evergreen, while Instagram content isn’t, and fighting algorithms can be defeating.
Conclusion
Ultimately, the choice between blog and Instagram marketing depends on your business goals, target audience, and the type of content you can consistently create. For many businesses, a combination of both strategies may offer the most comprehensive approach, leveraging the strengths of each platform to maximize reach, engagement, and conversions.