Social Media Optimization

Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news

Types of Soial Media Optimization

Type 1: On site-SMO

Certain social media features can be added to the website itself, like:

  • RSS feeds
  • Sharing/ Like buttons
  • User rating about new product/ service
  • Polls
  • Employee engagement initiative etc

Type 2: Off site-SMO

Certain social media features work outside the purview of the website; like:

  • Blogs
  • Participating in discussions
  • Joining social networks
  • Viral advertising
  • Press Release etc

Why is SMO important in digital marketing

SMO primarily focuses on attracting web visitors from sources other than search engines. SMO allows SMM (social media marketing) initiatives to operate better by improving content, similar to how SEO supports higher search engine rankings. It may also implement online reputation management (ORM)

Benefits of Social Media Optimization

  • More Loyal Customers
  • Better Customer Service
  • Higher Brand Visibility
  • Strong Online Presence
  • Active Customer Interaction
  • Improved Brand Awareness
  • Higher Customer Engagement
  • Wider Reach
  • Higher ROI
  • Website Traffic
Scroll to Top