Social Media Marketing

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.

The Pillars of Social Media Marketing

  1. Social Strategy 
  2. Planning and Publishing
  3. Analytics and Reporting
  4. Advertising
  5. Social Listening and Engagement

Advantages of Social Media Marketing

  1. Reach a wider audience
  2. Improved customer satisfaction
  3. Cost-effective tool
  4. Increase website traffic
  5. Gain better insights

Disadvantages of Social Media Marketing

  1. Time-consuming process
  2. Need qualified resources
  3. Have to wait to see ROI
  4. Competitor’s market research
  5. Brand reputation is vulnerable
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